Sunday, November 21, 2010

Visualization Methods

Two guys (Ralph Lengler & Martin J. Eppler) form the Institute of Corporate Communication have developed a "Periodic table" of visualization methods that shows examples of about 100 visualization methods in six categories, which are:
  1. Data Visualization - representation of quantitative data in schematic form (either with or without axes).
  2. Information Visualization - the use of interactive visual representations of data to amplify knowledge...that is, data is transformed into an image. 
  3. Concept Visualization -  methods to elaborate (mostly) quantitative concepts, ideas, plans, and analyses.
  4. Strategy Visualization -  the systematic use of complementary visual representations in the analysis, development, formulation, communication, and implementation of strategies in organizations.
  5. Metaphor Visualization - displays information graphically to organize and structure information.
  6. Compound Visualization - complementary use of different graphic representation formats in one single schema or frame.
Examples: 
SM (Stakeholder Map)












FF (Force Field)













The online version is here:  A Periodic Table of Visualization Methods

This is a great source for thinking of how to illustrate your ideas and data.


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